Today’s announcement makes TikTok even more of a competitor to YouTube, which pulled in $28.8 billion in ad revenue in 2021. Although this works sometimes, it can be frustrating for users to have to scroll through a creator’s feed to find the right video in a series. Prior to the new video length, creators had worked around TikTok limitations by encouraging viewers to follow them for part 2 or more of their video series. The expanded video length will give creators more time and flexibility when filming things like cooking demos, beauty tutorials, educational content, comedic sketches and more. “Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.” Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok,” a spokesperson from TikTok said in a statement. “We’re always thinking about new ways to bring value to our community and enrich the TikTok experience. Before that, the limit was 60 seconds after initially expanding from 15 seconds. Previously, TikTok videos could be up to 3 minutes in length following a change in July 2021. The official launch comes as Tiktok has been testing the change over the past several months. TikTok is starting to roll out the ability for users to upload videos up to 10 minutes in length, the company confirmed to TechCrunch.
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